Indie dyers are competing in an over-saturated market. That's just the truth. So how do you make yourself stand out?
We're lucky in the sense that there are so many more marketing channels today than ever, and one channel we have that many other industries do not, is Ravelry. Advertising on Ravelry is affordable, and everybody is doing it.
What very few indie dyers are taking advantage of is Instagram. It's not that indie dyers don't have IG accounts, it's that many of them aren't using them as strategically as they could. This will be a multi-part series, because there is just so much to say!
First, if you're using a personal account to post about your business, switch to a business account. It takes only a second. Simply click on the little gear symbol up at the top next to Edit Profile, and click, under Business Settings, "Switch to a business account".
Why? Multiple reasons, but the most important: Analytics and ads (ads will be another post). Analytics provide invaluable insight. To access them, tap on the little bar chart icon in the top right corner.
With analytics, you can learn about your followers, what your top posts are, when your followers are on Instagram, website clicks, and much more.
When you click on the bar graph, it takes you to the above screen. You can see your total impressions, reach, profile view, and website clicks, not to mention your top posts and stats for your Instagram Stories. All you have to do is to swipe right up at the top.
Here I can see my top posts from the last 30 days. I can click on the blue links at the top of the screen for more filters, like arranging posts by engagement or comments. With this, I can analyze the posts and try to see what made some posts more popular than the others.
I can see the actions of my followers in Insights as well. The graph shows me how many of my followers are online at times of the day. I can also see what days they're most on. These insights help me figure out when is the best time for me to post.
I can also see the gender percentage and age percentages of my followers. Unsurprisingly, 92% of my followers are women. If I tap any of the blue bars, it will show me the percentage numbers.
This is all valuable information! You want each post to do as best as it possibly can, and analytics will help you plan out future posts. If you have a personal profile, you don't have access to these. I briefly switched back to a personal profile when I was stressing about "shadow banning", and it was such a stupid move, because I lost all the analytics I had, and my amount of information now is relatively minuscule to what it was.
There's also the fact that a business profile just looks professional. If you are going to be serious about being an indie dyer, then you need a business profile. You can have more than one accounts; you can have your business account, and you can also have a personal account.
See that Email bar? You want that. The more ways people have to be able to contact you, the better. Yes, people can direct message you, but not everyone wants to or feels comfortable doing so.
And if you don't like the business profile? You can always switch back to a personal account.