Everybody's response to the "To Be or Not to Be a Hypocrite" has been overwhelmingly positive, for which I'm thrilled. I'm working on a follow up article, but won't be able to talk to the Chargeurs guy until he gets back from his work trip on the 25th, and other articles are taking time as well, so I thought I'd do a post about the books and podcasts I've found inspirational and educational when it comes to social media marketing.
Podcasts: I listen to a lot of podcasts, but there are a few that I *consistently* listen to:
- Social Media Marketing with Michael Stelzner. This one is always excellent. socialmediaexaminer.com is an incredible resource on its own, with experts writing on a variety of social media platforms.
- Social Media Marketing Talk Show is a weekly one-hour Facebook Live show, but they're now also issuing an audio podcast of it after. This one is a must because it's all about what happened in social media that week, and god only knows things in social media change almost daily!
- The Gary Vee Audio Experience is one of my favorites, but people don't always love him on first listen. He's loud, he's brash, he curses worse than a sailor, and he doesn't put up with bullshit. While the first two podcasts will give you information, this one will give you inspiration.
- Manly Pinterest Tips Podcasts with Jeff Sieh has a silly name but tons of great information. Pinterest is something I need to look into more; I was on a roll for a while on my art one but then life stepped in. Not all episodes are about Pinterest; there are quite a few on other platforms. Jeff Sieh also contributes to Social Media Examiner and is part of that team, so you know his content is good.
- The Science of Social Media podcast is from Buffer, and has episodes on a ton of different topics, all relating to social media. As they're a social media management platform, they are a great source to learn of tactics and tools that can help you!
Although I don't read books as much as I used to, there are some pretty amazing books I've read in this past year that I recommend highly. (BTW, I am not an Amazon affiliate...but maybe I should look into that!)
- They Ask, You Answer by Marcus Sheridan is a must read. It, and him, were the influence to write the Yarn Bases article. It takes content marketing to a whole new level, by answering one simple question: What do customers want? "Simply put, the greatest companies and modern day rule makers are obsessed with consumer fear, and they allow that fear to dictate their entire business model. And they do this because they know if they are able to eliminate all fears and negative emotions from the buying process, the only emotion left to feel is trust."
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. It's a very visual book; he provides real life examples of social media advertising by companies that have both hit the nail on the head...and fallen down flat. "Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation. And the right hook is the ask: it's when you go in for the sale, ask for a subscribe, ask for a donation."
- Hug Your Haters by Jay Baer. If there was one book I would recommend for an indie dyer (or anybody that sells anything, for that matter), this would be it. It's not just about customer service, it's about modern customer service. "....a colossal change in customer [service] expectations is occurring RIGHT NOW, as customers move from private communications with companies to public communications in social media, review sites, and discussion boards. Now, customer service is a spectator sport. Are you prepared?" Customer service seems to be the first thing to go when an indie dyer starts imploding, which is exactly when it should be given attention-- LOTS of attention.
Those are a few of my favorite podcasts and books; what are yours?
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